About
Haven, part of Bourne Leisure, is one of Britain’s leading family holiday companies. With holiday parks dotted around the Great British coastline, Haven offers its guests the chance to grab a breath of fresh air whilst exploring beautiful beaches and rugged shores.
The challenge
To enhance the overall guest experience and encourage more visitors, Haven wanted to offer holiday makers easy access to bikes whilst on holiday and encourage them to sightsee and explore the areas around its holiday parks in a sustainable and healthy way.
The solution
We helped Haven develop an on-site rental model that can be deployed across its holiday parks. It is currently active in 11 parks, with a view to expand to a further 12 sites. We delivered a range of all-terrain bikes, a regular maintenance plan and safety accessories to provide riders with a versatile platform for adventure.
Deliverables included:
- Consultancy, planning and bulk fleet delivery
- Fleet maintenance, twice a month, to reduce operational risk and ensure bikes always look new
- Helmets, locks and quick release clamps for every bike
- Bulk order of Carrera Crossfire 2, Carrera kids’ bikes and e-bikes
- Access to Halfords cycling routes for guests to plan their local adventure
The results
Haven’s bike rental scheme has delivered a strong return on investment. It has created a unique experience which complements and enhances the company’s destinations. Guests can discover everything that Haven has to offer whilst keeping safe, active, and reducing their carbon footprint. As a result of the project’s success, Halfords now services all Haven pedal-driven vehicles in 28 locations.
“Halfords for Business has helped us enhance our guest experience without changing our core holiday proposition. Our bike rental proposition has exceeded guest expectations, through the standard of bikes available, and exceeded our expectations on return on investment.”
Simon Palmer, Head of Activities & Leisure, Haven